Sustainability.

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        We all want to dress up every day with style. However, it becomes necessary that individuals grow awareness about the damages fast fashion is causing to our planet.

 

Why?

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The fashion industry is one of the biggest polluter.

In most regions of the world, untreated toxic wastewaters are thrown right into rivers, which nature and aquatic life cannot survive to.

The fashion industry is using over a trillion liters every year !

 190 000 tons of textile microplastic fibers end up in the oceans ! 

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This is why Loowie choose to stick to only use natural materials, such as wool and leather, that need far less water than others, for instance cotton. 

 

To reduce the environmental impact of its products transportation, Loowie has its whole activity sourced and produced in western Europe.